On Wednesday night, I was at the Web Marketing Wednesdays Meetup in Ottawa, a pretty cool event for the professional online marketer. The meetup is organized by the Ottawa Web Marketing Meetup Group - Jackson Lo of Cardinal Path, Tyler Gibbs Director of Operations at Cardinal Path, and Ben Myers . They want to be able to bring together the Ottawa online marketing community and share information "...on better ways to work with online traffic generation to monetize business for your clients or your company."
Each month, they have a guest speaker and the other night it was Jen Butson, Marketing Director at Select Start Studios. She spoke about how they were revising their marketing strategy and discussed the raison d'etre behind it.
You can check out her slideshow here: Online marketing engagement and how to measure it.
The CONFAB 2012 conference is one of the leading events focused on content strategy. It's purpose is to create a forum "...to drive the content strategy conversation forward.." Marketers have come to realize that it's not web design or technology only that drives success - it's fresh and original content. This conference brings in people who are in UX, online marketing, search who share ideas and techniques that help drive user interaction and conversions.
Take a look at the list of attendee recaps for the last CONFAB conference.
Some of our favorite recaps are here: