Here is a recap on what's happened this week in regards to content marketing.. Enjoy!
The content conundrum: 5 ways to create expert content with little resources
If you're a small business, it's more than likely, there is one person handling not only social media, but also the content marketing. This involves blogging, writing email newsletters, answering social media comments, and writing guest posts as part of blogger outreach. As your customers are more than likely to use social media as a way to do their research before purchasing, it's extremely important that you produce great content that will build your credibility and develop relationships.... Anita O'Malley from PerspectivMarketing.com shows you how.
General Mills explain their success in content marketing
An interesting article by Forbes who interviewed the top 3 leading advertisers and their content strategy. General Mills discusses their magazine Tablespoon and how it helped their brands.
How to be a formidable content curator - a 17 step guide.
A great post on how to share awesome, relevant content for your audience using the simplest of tools. Chris Lake of econsultancy.com explains that being a resource can mean finding information that your readers can't find on their own.
7 New things to do after you've written a new blog post
A week late, but here is a great update from Brody Dorland from DivvyHQ on how to promote your blog post to get maximum visibility. We highly recommend #3 - tie in Google+ to your blog especially with the Panda and Penguin updates.