For those who love to travel, looking for the best deal can be extremely frustrating with all the travel operators, airlines and hotels on the internet. With the prevalence of group deals and hundreds of tour operators, there is stiff competition to grab the consumers' attention. With sites like TravelAlerts, consumers can comparison shop and look for the best rates and cheapest deals in one location.
TravelAlerts.ca is what you call a travel affiliate site, where they aggregate the deals by their travel partners and deliver it by email or listing it on their site. Although they are riding on the coattails of the Daily Deals and group buying sites, their business model does not revolve around group buying.
Trends in the travel industry
Travel has always been an extremely competitive; however, TravelAlerts have largely succeeded because of their focus on Canadian travel deals. Now that the Canadian daily deals space is getting crowded, they need to build a stronger brand and adjust their lead generation strategy to take advantage of new consumer trends in the travel industry.
Some trends that are being seen are:
Consumers do not respond to highly discounted deals anymore. They are looking for great value.
Due to the high cost of PPC advertising for travel, it makes sense to focus on SEO and content marketing as a way to build value and their brand at the same time. One of the best tactics to do that is to create frequent content in the form of an online magazine. This not only grabs the attention of search engines but also engages prospects...
Here are some more reasons why creating an online magazine can help TravelAlerts:
How can they do it? Some quick tips in creating an online magazine...
Creating a magazine isn't just about making a new website and posting content on a regular basis. You have to do your planning and understand that it meets the needs of your readers while achieving your marketing goals. Here is a list of things you need to do in order to set up a magazine.
1. Do your research
Research your competition and potential topics on what you will write about. Understand your readers and get answers to these questions:
Once you have enough research information, you can use the data for your content plan.
2. Create a content plan
Like a business plan, a content plan allows you to focus your content towards achieving your marketing goals. Your content plan components will include:
Although print magazines may be dying, the online versions are not...By creating one, not only will you be able to achieve your marketing goals from:
Creating an online magazine is more than just producing a few articles and posting it. You need to that the content you create is focused and relevant for the specific audience you want to attract. Like a marketing campaign, content is used for a purpose, to either get sales or make your prospect perform an action that you can convert to a sale in the future.
Doing anything else is a waste of time.