On Wednesday night, I was at the Web Marketing Wednesdays Meetup in Ottawa, a pretty cool event for the professional online marketer. The meetup is organized by the Ottawa Web Marketing Meetup Group - Jackson Lo of Cardinal Path, Tyler Gibbs Director of Operations at Cardinal Path, and Ben Myers . They want to be able to bring together the Ottawa online marketing community and share information "...on better ways to work with online traffic generation to monetize business for your clients or your company."
Each month, they have a guest speaker and the other night it was Jen Butson, Marketing Director at Select Start Studios. She spoke about how they were revising their marketing strategy and discussed the raison d'etre behind it.
You can check out her slideshow here: Online marketing engagement and how to measure it.