You have been staring at your computer screen for hours, stumped.
As a small business owner, you have to deal with unpaid invoices, inventory checks, vendor issues and on top of that, you have to promote your business and build relationships with your clients. So that's why you blog.
But why is it so hard?!
As an expert in your field you should know what topics are important for your clients...what their pain points are. But in the last hour or so, all you're doing is staring at a blank, white screen of your microsoft word document.
Makes you want to throw that laptop through the window....Just take comfort that you're not the only one with this problem....
Learning to be chatty...
No, it's not from relaying the neighborhood gossip online... although it can help.
It's by planning your editorial strategy and calendar weeks in advance. As real estate agents say, it's all about the location. Likewise, for content marketers it's about planning, planning, planning. Here are the steps that you must take to never run out of things to write about:
Research your competition and readers.
As you can see, an important part of the editorial process is research. And a large part of the research is the information/search habits of your readers. If you are an experienced online marketer, you already know what tools you would use to compile a list of search terms that your readers use to find solutions to their problems.
There are hundreds of tools out there but the simplest one is the Google keywords tool which will allow you to determine the keywords used by a particular site. So, if you want to quickly find out some of the keywords that your competitors are using, simply type in their domain and you would get a list of their keywords and phrases. Use these keywords to use as a foundation for your blog posts.
Know your sources
You need to find an issue that hasn’t been beaten to death already by competitors or experts. If there’s only really one main issue at stake, give it a novel spin; zoom in on a detail; zoom out to put it in context – anything to keep things fresh and make people want to know more about. Spend the time to create a source list that will allow you to keep track of breaking topics:
The editorial calendar is a great way for you to beat writers block. There are other benefits to creating an editorial calendar such as: