Understand how to best drive customer acquisition and engagement through great content.
The best content strategy is aligned to your customer's buying journey.
Need to create a content strategy, but don’t know where to start? Or maybe you need new ideas and thinking to refresh your existing content strategy. If so, I can help.
I get it.
As the person in charge of marketing within your B2B organization, you have to answer to sales, management, customer success team, and a dozen other departments. And everyone wants you to create magic. Did I also mention that you have to fight tooth and nail for the budget to produce miracles?
Instead of building content for the sake of content, I help you craft entire marketing funnels. These funnels are powered by content, and they’re the ticket to creating a scalable system that produces MQL’s and SQL’s without fail.
So, don’t buy into the hype that you have to have an explainer video, or that you have to be posting on your blog once per day. Instead, let’s look at your buying personas, your desired customer journeys, and let’s craft a funnel that drives awareness, moves your target audience through the consideration phase, and ultimately turns them into customers and sales ready opportunities.
All of that can be accomplished with content marketing. But it requires a focus on the final goal, which should be qualified leads.
How I can help
I can orchestrate and manage efficient strategies and programs to get you to that first meeting and provide you the content you need to nail it and turn that prospect into a client. The strategy will focus on:
- Identifying your buyer personas
- Uncover your buyer's journey
- Identify the content that will move them further down the funnel
- Design your funnel
- Develop lead nurturing and conversion programs from newsletter & marketing automation
- Design upsell programs to increase profitability and lifetime value per customer