About

I fell into content marketing as a result of my love for print magazines.  I once interned for a small Caribbean fashion magazine, learning the ropes of editing, ad sales and print operations. When I graduated from university, I decided to start my own publication - a health and fitness magazine. Somehow, I managed to make it work and never looked back. For the next two and a half years, I grew it to a readership of 50 000, making a few mistakes along the way, but learned a lot. I leveraged that experience into working for agencies and various startups as a marketer. Through it all, one thing stood out, the sign of a great brand is their story and how passionate their customers and their employees are about it. 

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It is my strong belief that storytelling rules all marketing. Like a perfectly crafted story, a great brand makes us want to lean in and learn more, and the foundation of creating great stories (and brands) is content.  Content is the atomic unit of marketing — the currency of how to get attention (when done well). But simply “creating content” without a thoughtful vision is a lot like writing individual book pages for readers expecting a story.

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This podcast was created as a way to make connections and bring awareness to the people who drive these stories through great content.  You will find best-selling authors, startup founders, agency partners, artists, bloggers all here to offer advice, tips and stories in building great content and brands. I hope you enjoy your experience!