2020 is here. Are you ready for it?

If only our annual predictions were true. It's only January and already we have a plague running amok. Australia is burning. Kobe Bryant is dead in a helicopter crash. I don’t think anyone saw them coming.


I rarely make predictions because they rarely come true. This is why you'll never see one here in this newsletter. Hopefully, content marketing isn't going to be as dramatic but the year isn't over yet. But there are signs that brand storytellers and content marketers are ready for a new perspective on marketing content. This week, there haven't been many surprises, but let's not hold our breath.



How the Nazis are running wild in the World of Warcraft and Blizzard is doing nothing.

"The user-generated content found in World of Warcraft is just one example of how far-right extremists are infiltrating online platforms and video games,” Congressman Lou Correa said. White supremacist and racist guilds in World of Warcraft have been an open secret in the

WoW community for at least a decade. And Blizzard, the game publisher, hasn't done anything about it since 2007.


Even Warren Buffet's golden touch can't save the newspaper industry

When Warren Buffet bought 63 newspapers from Media General in 2012, the journalism industry received a huge psychic boost. But, alas, that is to be no more. Buffet admitted defeat and has sold his stake in the newspapers to Lee Enterprises and walked away. Why can't the world's most successful investor save the newspaper industry?


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The $413B content marketing opportunity for freelance writers

Good writers are in huge demand and great writers commanding high fees, there never has been a better time to become a journalist and a writer. In 2017, Technavio reported that the growth of content marketing sees no sign of stopping in their in-depth industry analysis. The explosive growth of content means more earnings for writers and many revenue streams. Why creating more content provides more opportunities for writers...


Hack your grammar without trying too hard

I suck at writing. I know I do. And I want to get better at it, but like everyone, I'm lazy. So this cheat sheet from Ali Mese from Growth Supply Studio is a godsend. Here's how you can improve your grammar the easy way.


How to make people remember your content: Finding the right angle and context

It's definitely in the headline. But surprisingly, the way the headline is "angled" determines what the reader remembers. Angles don’t just decide whether we click—they decide how we read.


What else we are reading around the web


<Case Study> The SaaS Marketing Bible: 41+ Strategies and Case Studies using Content Marketing *


We get it, you've been hurt before. You've put out a piece of content and didn't feel the love. In the age of transparency, personalization, and authenticity — it can feel like a daunting, uphill battle to win over the hearts and minds of consumers. Luckily you don’t need to have all the answers, that’s what the smart people at Apollo Digital are here for.


Feel that your content is lost in the sea of market saturation? This huge guide was written just for the purpose of helping you find new innovative content strategies. Meant for the advanced growth hacker who understands ranking landing pages is more than just backlinks; has a thorough understanding of what customer personas are and isn't lost when creating marketing funnels. In this guide, they dive deep into each strategy and uncover:

  • Theory. How and why you should use this strategy

  • Actionable instructions on how to implement the strategy

  • A practical example or a case study

  • Links to further readings

Let Apollo Digital usher you into the age of good content

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<Content Marketing Tool> How your online community can amplify your content marketing strategy. *


Content comes in many different forms, ranging from the humble blog post to lengthy whitepapers. For the most part, your content marketing strategy involves developing, publishing and sharing your own content – but it doesn’t end there.


Consumers are far more interested in what other customers have to say.You can leverage the power of online communities to amplify your message and encourage the creation of user-generated content (UGC) that supports your brand. It’s this customer-oriented approach to marketing that makes UGC an essential component of any content campaign and drive brand credibility.


Vanilla Forums knows a thing or two on building communities and how to leverage user-generated content to your advantage. Learn how you can create more authentic and believable user-generated content campaigns using communities.

*sponsored content

Content Marketing Jobs


  • Senior Copywriter - Banana Republic Six-plus years of writing and editing experience, preferably with a fashion retailer or in retail advertising. (No technical writers, please.) Apply here

  • Digital Marketer and Video Producer - Backflip We’re looking for a Digital Marketer and Video Producer – all in one talented person! Apply here

  • Senior Copywriter - Amazon You are an experienced copywriter who has successfully demonstrated a strong ability to connect with customers through innovative storytelling. Apply here

  • Director of Content Strategy - Ad Action Interactive The Director serves as the creative strategist and content lead — and often the lead writer — on our growth strategy and content marketing projects. Apply here

  • Assistant Vice President, Content Excellence - L'Oreal Seeking a seasoned Content Marketer with extensive experience in Content and Digital Marketing strategy and execution. As the L’Oréal USA AVP for Content Excellence you will drive L’Oréal USA’s transformation to a digital and content best-in-class leader. Apply here

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Today's rant. Get out of the garbage-pile of shitty content. As Liana Patch wrote on Copyhackers, we're "drowning" in an ever spinning hamster wheel of garbage, only because, we, as content marketers,